Entries by Gerard Braud

Crisis Communications Podcast: Be Prepared to Protect Your Revenue, Reputation, and Brand

In this crisis communications podcast, CEO of the Independent Lubricant Manufacturers Association Holly Alfano interviews me about the often overlooked piece of running a business: crisis communications and preparation. How is a crisis defined? Ask, “Will this event affect our company’s revenue, reputation, and brand?” Stop thinking of only situations such as a fire, a pandemic, or […]