In this crisis communications podcast, CEO of the Independent Lubricant Manufacturers Association Holly Alfano interviews me about the often overlooked piece of running a business: crisis communications and preparation. How is a crisis defined? Ask, “Will this event affect our company’s revenue, reputation, and brand?” Stop thinking of only situations such as a fire, a pandemic, or […]
About Gerard Braud
This author has yet to write their bio.Meanwhile lets just say that we are proud Gerard Braud contributed a whooping 21 entries.
Entries by Gerard Braud
The year is almost over, and you may be asking yourself, what have I learned? What would I do differently? Have I prepared my organization for effective crisis communications? Sure, it’s the busiest time of year. Thankfully, as you are wrapping presents, making Christmas cookies, and trimming the tree, you can pop in your Airpods […]
The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? If you missed last week’s crisis communications master class use this link to access the replay. You’ll learn 10 reasons why you should change how […]