SituationHub® Blog, Master Class, & Videos

Welcome to a community where we share best practices in Crisis Communications

This portion of the SituationHub® Crisis Communications site is dedicated to you.

Our goal is to share best practices in crisis communications from experts far and wide. Here you will find a deep library of Master Classes, blog posts, and YouTube videos. The content is always free, whether you are a SituationHub® subscriber or not. Enjoy!

Pick the Content You Want to Explore

SITUATIONHUB® OUR MASTER CLASSES

Free Master Class with crisis communications expert Gerard Braud

Master Class #1 – 5 Steps to Effective Crisis Communications

You’ll learn:

How to anticipate what situations might become a crisis
Key elements for writing a crisis communications plan
The secret to speeding up your crisis communications
Best practices for spokespeople
Ways to prepare your team for their darkest day

Master Class #2 – The Special Relationship Between The General Manager and The Communications Team

You’ll learn:

What does a GM expect from the communications team?
What do communicators expect from the GM?
Micromanagement vs. autonomy
Why do some GMs value communications and others don’t?
Pro-active planning vs. reactive chaos
Strategies for managing member expectations

Crisis Communications Master Class #3 (2)

Master Class #3 – 2020 Crisis Communications Struggles & Success Stories – 2021 Crisis Planning

This class has some great insights.

In a year where every rural electric cooperative has struggled to hold an annual meeting, Loyd Rice of SEMO Electric Cooperative explains how their creativity produced results beyond their wildest dreams.
In an industry where mother nature is a perpetual creator of crisis events, Sam Taggart of Poudre Valley Rural Electric Association offers candid observations about the crisis communications tools he had and the tools he wished he had as wildfires burned through Poudre Valley for three months.

Master Class #4 – The Leadership Planning Mindset

If you are a cooperative CEO, General Manager, V.P. of Member Services, a Board Member, or a cooperative communicator, this is a program you’ll want to listen to… from start to finish.

Great leaders invest in crisis communications planning. One of the best examples in America is Karen Moore, CEO of Baldwin Electric Cooperative. She checks all of the boxes.

Do you plan ahead to mitigate situations that could become a crisis? Or do you “wing it” every time a crisis comes along?

Master Class #5 – Co-ops Under Attack

Have your members formed a Facebook group to attack and criticize your rural electric cooperative?

It is one of the harder crisis communications scenarios to manage.

Should you engage? Should you ignore the group? If you engage with them will it only make matters worse?

Does your crisis communications plan have instructions for this or do you have to exercise a high degree of creativity to manage this sort of situation?

Master Class #6 – The Social Media Conundrum

Should you use Facebook for crisis communications? That is the primary question we ask and discuss in this Master Class.

In this Master Class, we ruffle some feathers and have a frank… I mean REALLY frank conversation about using Facebook for crisis communications. You’ll be surprised by what you hear and learn.

We have two special guests:

The first is Jay Baer CSP. CPAE- A content marketing expert, best-selling author, and Hall of Fame Speaker who really understands the algorithms of Facebook.

Master Class #7 – Ready or Reactioinary?

The numbers may shock you on our next Master Class for Crisis Communications.

Your free access has been paid for by the team at SituationHub.com (SituationHub is the crisis communications app that can automatically write your crisis news release in as few as 3 minutes)

The numbers we’ll look at compare your readiness for a potential crisis versus how many organizations do little or anything to prepare. In other words, they roll the dice and have to react when there is a crisis, rather than following a playbook.

Master Class #8 – Rural Broadband What Are Your Crisis Vulnerabilities?

As cooperatives enter the world of broadband, what crisis communications issues and challenges might you face? Is your co-op in the early stages of a rollout, still thinking about it, or have you fully launched?

You are invited to learn from some real pros in the cooperative world in this FREE Master Class sponsored by SituationHub.com.

Our guests include Sean Vanslyke, CEO of SEMO Electric, Loyd Rice, Manager of Fiber Services at SEMO, and Becky Ivester, Manager of Subscriber Engagement at SEMO.