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Crisis Communications for a Multi-Day Crisis

Crisis communications for a multi-day crisis is a topic we haven’t addressed in any of our prior master classes.

While many companies enter a crisis and resolve all of their communications in a single day, sometimes, the crisis spans days and weeks. When that happens, you need to be prepared to establish or participate in a Joint Information Command Center (JIC).

For this Crisis Communications Master Class, we are joined by Russ Roberts, former Americas Operations Manager for ExxonMobil. During his 20-year career at ExxonMobil, Russ experienced numerous, extended crisis events that required coordination with local, state, and federal agencies in a Joint Information Command (JIC) setting. One such crisis involved a pipeline that spilled oil in the Yellowstone River. In another instance, a neighborhood had oil running down the street after a pipeline ruptured. In both cases, while the ruptures involved external factors, the company still was left with the crisis response and the task of managing the reputational damage.

You’ll learn:

• The challenges of a multi-day event
• What it’s like when other agencies control your news conferences
• Secrets to preparing before the crisis
• Best practices for getting crisis messages approved quickly
• …and more

Perfect for:

• All CEOs, Presidents, & GMs
• All Public Relations and/or Member Services professionals
• Environmental, Safety & Health Professionals
• Incident Commanders & Operations Directors

About your moderator

• Gerard Braud, CSP, Fellow IEC has helped organizations on five continents with their crisis communications strategies.
• Braud’s first career was as a television journalist, with reports seen on CNN, NBC, CBS, the BBC, and The Weather Channel.
• Since 1994 his passion has been helping companies preserve their revenue, reputation, and brand through effective planning for a crisis and execution during a crisis.
• Learn more at BraudCommunications.com

Sponsors include:

SituationHub and the National Association of Chemical Distributors and Axon Underwriting.