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CRISIS COMMUNICATIONS MASTER CLASSES by SITUATIONHUB®
Free Master Classes with crisis communications expert Gerard Braud
Master Class #14 -Workplace & School Shooting Crisis Communications
A workplace shooting or a school shooting can hurl an unbelievable amount of media attention on an organization in seconds. During each of these events, there are the challenges of a duel response in which you must respond to the incident, but in which you must also carry the burden of a massive media onslaught.
Our focus will be on the crisis communications side of the event.
Our special guest is Roy Balentine, who served as principal of Pearl High School during the first-ever mass shooting at a U.S. school in 1997. The experiences Balentine will share are intended to help each organization envision and prepare for the communications challenges that come from the onslaught of global news media.
Master Class #13 – The Multi-Day Crisis
Many companies experience a crisis that comes and goes in a few hours. But in some cases, the crisis lingers for days, weeks, and months.
In this Master Class, we dig deep into what you need to know to manage a multi-day crisis event.
Our special guest is Russ Roberts, former Americas Operations Manager for ExxonMobil. During his 20-year career at ExxonMobil, Russ experienced numerous, extended crisis events that required coordination with local, state, and federal agencies in a Joint Information Command (JIC) setting.
Master Class #12 -2021 Lessons Learned
Each year has its own set of crises. At the end of 2021, the world was emerging from the COVID-19 pandemic. So it was the perfect time to evaluate how specific crisis communications events were handed in 2021. It also gave us an opportunity to look ahead to 2022.
For this class, we gathered together several of our fellow crisis communications experts.
Our guests included the queen of indestructible reputation, Molly McPherson, the ever-ready evangelist of being crisis ready, Melissa Agnes, and strategist extraordinaire, Bill Coletti
Master Class #11 – Change the Way You Write News Releases
The world has changed and so must you.
The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? Use this link to register for the class.
In this Free Master Class on Crisis Communications, we’re going to piss off a whole bunch of people. (Can we say “piss off”?) Ok… we don’t want to offend anyone, so let’s say we’re going to ruffle some feathers.
Master Class #10 -The Golden Hour
This free Master Class on Crisis Communications digs deeper into the need for speed in your crisis communications. Our guest is Doug Levy, author of The Communications Golden Hour.
In a world where social media can steal the narrative about a company’s crisis event, the need for speed is more important than ever.
In this Master Class, we talk about the secrets to gathering the facts, confirming facts, notifying your team, and getting a statement published within one hour or less of the onset of a crisis going public.
Master Class #9 – Media Interviews Made Easier
Media interviews are hard. It is even harder when you are in the middle of an unfolding situation that may become a crisis.
In this Master Class for Crisis Communications, we take away the fear of the media and media interviews by giving you practical techniques to be your best on, potentially, your worst day.
Not every crisis results in a media interview. However, it only takes that one rare interview to damage your revenue, reputation, and brand.
Master Class #8 – Rural Broadband What Are Your Crisis Vulnerabilities?
As cooperatives enter the world of broadband, what crisis communications issues and challenges might you face? Is your co-op in the early stages of a rollout, still thinking about it, or have you fully launched?
You are invited to learn from some real pros in the cooperative world in this FREE Master Class sponsored by SituationHub.com.
Our guests include Sean Vanslyke, CEO of SEMO Electric, Loyd Rice, Manager of Fiber Services at SEMO, and Becky Ivester, Manager of Subscriber Engagement at SEMO.
Master Class #7 – Ready or Reactioinary?
The numbers may shock you on our next Master Class for Crisis Communications.
Your free access has been paid for by the team at SituationHub.com (SituationHub is the crisis communications app that can automatically write your crisis news release in as few as 3 minutes)
The numbers we’ll look at compare your readiness for a potential crisis versus how many organizations do little or anything to prepare. In other words, they roll the dice and have to react when there is a crisis, rather than following a playbook.
Master Class #6 – The Social Media Conundrum
Should you use Facebook for crisis communications? That is the primary question we ask and discuss in this Master Class.
In this Master Class, we ruffle some feathers and have a frank… I mean REALLY frank conversation about using Facebook for crisis communications. You’ll be surprised by what you hear and learn.
We have two special guests:
The first is Jay Baer CSP. CPAE- A content marketing expert, best-selling author, and Hall of Fame Speaker who really understands the algorithms of Facebook.
Master Class #5 – Co-ops Under Attack
Have your members formed a Facebook group to attack and criticize your rural electric cooperative?
It is one of the harder crisis communications scenarios to manage.
Should you engage? Should you ignore the group? If you engage with them will it only make matters worse?
Does your crisis communications plan have instructions for this or do you have to exercise a high degree of creativity to manage this sort of situation?
Master Class #4 – The Leadership Planning Mindset
If you are a cooperative CEO, General Manager, V.P. of Member Services, a Board Member, or a cooperative communicator, this is a program you’ll want to listen to… from start to finish.
Great leaders invest in crisis communications planning. One of the best examples in America is Karen Moore, CEO of Baldwin Electric Cooperative. She checks all of the boxes.
Do you plan ahead to mitigate situations that could become a crisis? Or do you “wing it” every time a crisis comes along?
Master Class #3 – 2020 Crisis Communications Struggles & Success Stories – 2021 Crisis Planning
This class has some great insights.
- In a year where every rural electric cooperative has struggled to hold an annual meeting, Loyd Rice of SEMO Electric Cooperative explains how their creativity produced results beyond their wildest dreams.
- In an industry where mother nature is a perpetual creator of crisis events, Sam Taggart of Poudre Valley Rural Electric Association offers candid observations about the crisis communications tools he had and the tools he wished he had as wildfires burned through Poudre Valley for three months.
Master Class #2 – The Special Relationship Between The General Manager and The Communications Team
You’ll learn:
- What does a GM expect from the communications team?
- What do communicators expect from the GM?
- Micromanagement vs. autonomy
- Why do some GMs value communications and others don’t?
- Pro-active planning vs. reactive chaos
- Strategies for managing member expectations
Master Class #1 – 5 Steps to Effective Crisis Communications
You’ll learn:
- How to anticipate what situations might become a crisis
- Key elements for writing a crisis communications plan
- The secret to speeding up your crisis communications
- Best practices for spokespeople
- Ways to prepare your team for their darkest day
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