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Crisis Communications News Release Master Class – Change the Way You Write

When your company has a crisis, the media need to know. Your employees need to know.

In a world that moves at the speed of social media, you must be fast and accurate. Old writing styles no longer work.

Plus, the world doesn’t have time to read what you wrote.

Yet, you need the world to comprehend your message. So, what’s the secret?

In this Free Master Class on Crisis Communications, we’re going to piss off a whole bunch of people. (Can we say “piss off”?) Ok… we don’t want to offend anyone, so let’s say we’re going to ruffle some feathers.

How?

We’re going to insult your English teacher.

We’re going to say your Public Relations teacher is teaching you old-school techniques.

We’re going to give you permission to be a grown-up and carve your own path. We’re going to tell you to break the rules!

You’ll learn 10 reasons why you should change how you write a crisis communications statement.

You will learn how to:

• Increase comprehension by your stakeholders
• Ensure greater accuracy by the media
• Speed up the statement approval process
• …and much more

The Master Class is led by crisis communications expert Gerard Braud.

About your moderator

• Gerard Braud, CSP, Fellow IEC has helped organizations on five continents with their crisis communications strategies.
• Having grown up in the farm fields of rural Louisiana, Braud has a special passion for working with Rural Electric Cooperatives.
• Braud’s first career was as a television journalist, with reports seen on CNN, NBC, CBS, the BBC, and The Weather Channel.
• Since 1994 his passion has been helping companies preserve their revenue, reputation, and brand through effective planning for a crisis and execution during a crisis.
• Learn more at BraudCommunications.com