Expert Media Training
Ensure you are never taken out of context, never misquoted, and never caught off guard by a trick question. Our media training teaches you to effectively conduct media interviews using the script written by your SituationHub® software.
- No memorizing key messages
- No mind-mapping
- No mistakes
When you use the SituationHub® script:
- The script anticipates what you will be asked.
- You’ll proactively answer questions before they are asked.
- The media get exactly what they need – Who, what, when, where, why, and how?
- SituationHub® protects you from questions that call for speculation.
In actual crisis situations, reporters quote 50% – 75% of what they receive in a SituationHub® script.
We offer both in-person and virtual training.
On-Site Training
Our trainer comes to your office to conduct training on-site.
Classes start at 9 a.m. and end around 4 p.m.
Most companies aim to train 4 to 6 people in a one-day session.
Before the training each participant will:
- Pick a scenario in the SituationHub® app
- Execute the scenario
- Produce a script in the SituationHub® app
The day will consist of:
- Discussions about today’s media
- Lecture on best practices
- Two rounds of on-camera role-playing
- Group and individual evaluations
- Closing discussion about best practices
Virtual Training
Using Zoom, we will conduct a full and thorough training.
Classes run from 9 a.m. to 5 p.m.
Virtual Media Training is limited to no more than 4 people in a single day.
Before the training each participant will:
- Pick a scenario in the SituationHub® app
- Execute the scenario
- Produce a script in the SituationHub® app
The day will consist of:
- Group discussion 9 a.m. – 11 a.m.
- Group lecture about the media
- Individual 75-minute private role-playing
- Individual evaluations
- Closing discussion at the end of the day
SituationHub® Is a Game-Changer for Great Companies Like These
“During our event, SituationHub let us completely control media coverage. Our spokesman had a perfect script, and the media quoted up to 75% of our SituationHub script as their script for the nightly news.”
“SituationHub is brilliantly fast. It shaves hours off of our crisis communications process.”
“We went all in with SituationHub as our tool for writing the news releases we have used for both our media training and for actual events. Plus, we added their companion Crisis Communications Plan. SituationHub is an affordable way for ACD members to meet their Responsible Distribution obligations.”
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