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Specialized Media Training
Ensure you are never taken out of context, never misquoted, and never caught off guard by a trick question. Our media training teaches you to effectively conduct media interviews using the script written by your SituationHub® app.
- No memorizing key messages
- No mind-mapping
- No mistakes
When you use the SituationHub® script:
- The script anticipates what you will be asked.
- You’ll proactively answer questions before they are asked.
- The media get exactly what they need – Who, what, when, where, why, and how?
- SituationHub® protects you from questions that call for speculation.
We offer both in-person and virtual training.
On-Site Training
Our trainer comes to your office to conduct training on-site.
Classes start at 9 a.m. and end around 4 p.m.
Most companies aim to train 4 to 6 people in a one-day session.
Before the training each participant will:
- Pick a scenario in the SituationHub® app
- Execute the scenario
- Produce a script in the SituationHub® app
The day will consist of:
- Discussions about today’s media
- Lecture on best practices
- Two rounds of on-camera role-playing
- Group and individual evaluations
- Closing discussion about best practices
Virtual Training
Using Zoom, we will conduct a full and thorough training.
Classes run from 9 a.m. to 5 p.m.
Virtual Media Training is limited to no more than 4 people in a single day.
Before the training each participant will:
- Pick a scenario in the SituationHub® app
- Execute the scenario
- Produce a script in the SituationHub® app
The day will consist of:
- Group discussion 9 a.m. – 11 a.m.
- Group lecture about the media
- Individual 75-minute private role-playing
- Individual evaluations
- Closing discussion at the end of the day