Media interviews are hard. It is even harder when you are in the middle of an unfolding situation that may become a crisis.
In this Master Class for Crisis Communications, we take away the fear of the media and media interviews by giving you practical techniques to be your best on, potentially, your worst day.
Not every crisis results in a media interview. However, it only takes that one rare interview to damage your revenue, reputation, and brand. Plus, when eyewitnesses are telling your story on social media, the pressure increases for you to issue a statement at the speed of social media.
In this Master Class we will:
Examine the power of a preamble in your public statement
Explore the differences between an ad-lib statement vs. using a script
Understand the critical role of answering questions before they are asked
Unlock secrets to avoid the speculation trap
Discover the trick to control how the final news report is edited
Your FREE registration has been paid for by the team at SituationHub.com, which is the first and only crisis communications app that can automatically write a news release at the speed of social media.
Your host will be crisis communications and media training expert Gerard Braud.
As a bonus, schedule a confidential call to privately discuss your media and crisis communications challenges by using this link https://calendly.com/braud/15min
Complete this form to register
About your moderator
Gerard Braud, CSP, Fellow IEC has helped organizations on five continents with their crisis communications strategies.
Having grown up in the farm fields of rural Louisiana, Braud has a special passion for working with Rural Electric Cooperatives.
Braud’s first career was as a television journalist, with reports seen on CNN, NBC, CBS, the BBC, and The Weather Channel.
Since 1994 his passion has been helping companies preserve their revenue, reputation, and brand through effective planning for a crisis and execution during a crisis.