Crisis Communications. Better. Faster.

Think about any crisis you’ve had at your company

Think about how long it took to go from flashpoint to media statement.

Chances are it took too long.

In 3 to 5 minutes, you can now do what usually takes a company 3 to 5 hours to accomplish.

This is your invitation to watch our free Master Class called: Crisis Communications. Better. Faster.

We live in a world where the media narrative about your crisis can be created by a teenager with a cell phone and social media. That’s unacceptable.

If the world is moving that fast, shouldn’t you communicate that fast and set your own news narrative?

There are new ways to communicate accurate facts faster than ever thought possible. Stop accepting the belief that in a corporate environment, it just takes longer.

This Master Class originally aired on Tuesday, October 6, 2026

You’ll Learn:

• How to gather information about your crisis faster
• Why calling trees are out of date and slow the process
• How to automate your news release writing process
• Secrets to faster news release approval
• Why a fast web post is critical
• Critical decisions to make about sharing your news release
• Best practices for spokespeople and news conferences

Perfect for:

• Presidents, CEOs, COOs, CCOs, CMOs
• Marketing, Public Relations, and Public Affairs Teams
• Operation Managers and Heath, Safety, and Environmental Professionals
• Customer and Member Services Professionals

About your host:

• Gerard Braud, CSP, Fellow IEC, has helped organizations on five continents with their crisis communications strategies since 1994.
• Braud’s first career was as a television journalist, with reports seen on CNN, NBC, CBS, the BBC, and The Weather Channel.
• In 2020, Braud invented SituationHub®, the first and only automated crisis communications system that helps organizations execute crisis communications at the speed of social media.
• Learn more at BraudCommunications.com