SituationHub® Media Training
SituationHub® Media Training teaches your spokespeople what to expect when they face the media on what may be their worst day. SituationHub® writes a perfect script for a news conference or media interview. Our Media Training perfects the delivery of that message to the media.
SituationHub® Media Training is Unique
We focus on delivering your SituationHub® script exactly as it is written, then we teach you how to field questions from the media after you deliver your message.
Old-style media training requires complicated mind-mapping. Then under pressure, a spokesperson can forget the key messages they were taught. With one misplaced word, the entire interview goes bad. SituationHub® Media Training eliminates the entire process of memorizing key messages and mind maps.
Our Media Training produces higher results because we teach you how to proactively answer questions before they are asked. You’ll never be taken out of context, and you will never be misquoted when you use the SituationHub® method.
In actual crisis situations, reporters are quoting 50% – 75% of what they receive from a SituationHub® script.
Media Training can be conducted virtually or in person.
SituationHub® Automates Crisis Communications
SituationHub® automates many of the steps traditionally found in most crisis communications plans. But to be prepared for a potential crisis, you should identify specific tasks that need to be completed as you communicate to stakeholders. Additionally, you need to assign those tasks to key individuals and give them specific instructions on how to complete those tasks.
The Sprint
In just one day, the SituationHub® Training Team will guide you through our crisis communications plan templates. Together we will read the plan, make critical edits to customize your plan, and simultaneously teach team members how to use their crisis communications plan.
The program can be conducted virtually or in person, usually in 5 – 6 hours.
These Great Companies Are Already Using SituationHub®
They know what it means to “Be Prepared”
“During our event, SituationHub let us completely control media coverage. Our spokesman had a perfect script, and the media quoted up to 75% of our SituationHub script as their script for the nightly news.”
“SituationHub is brilliantly fast. It shaves hours off of our crisis communications process.”
“We went all in with SituationHub as our tool for writing the news releases we have used for both our media training and for actual events. Plus, we added their companion Crisis Communications Plan. SituationHub is an affordable way for ACD members to meet their Responsible Distribution obligations.”
