Workplace and School Shootings
A Crisis Communications Master Class

Workplace shootings and school shootings in the United States are growing in frequency at an alarming rate. This free Crisis Communications Master Class, led by Crisis Communications Expert Gerard Braud, will focus on the crisis communications challenges your organization will face should the “unthinkable” happen at your workplace or school.

This crisis communications Master Class is sponsored by the National Association of Chemical Distributors, Axon Underwriting and by Situation Hub.

Shot Fired! Shots Fired!

A workplace shooting or a school shooting can hurl an unbelievable amount of media attention on an organization in seconds. During each of these events there is the challenge of a duel response in which you must respond to the incident, but in which you must also carry the burden of a massive media onslaught.

Our focus will be on the crisis communications side of the event.

Our special guest is Roy Balentine, who served as principal of Pearl High School during the first-ever mass shooting at a U.S. school in 1997. The experiences Balentine will share are intended to help each organization envision and prepare for the communications challenges that come from the onslaught of global news media.

You’ll learn:

• How to generate your first media statements even as events are unfolding
• What it’s like when other agencies try to control your news conferences
• Secrets to preparing before the crisis
• Best practices for getting crisis messages approved quickly
• …and more

Perfect for:

• All CEOs, Presidents, & GMs
• All Public Relations and/or Member Services professionals
• Environmental, Safety & Health Professionals
• Incident Commanders & Operations Directors
• School Administrators

About your host:

• The Master Class is led by crisis communications expert Gerard Braud, CSP, Fellow IEC, President of Braud Communications and Founder/CEO of SituationHub. Since 1994, Braud has worked with companies and their leaders on five continents, helping them write actionable crisis communications plans and training them to be effective spokespeople.