The decision to do a media interview or to call a news conference depends upon the severity of the event, the visibility of your event, and the number of people affected by your event.
The beauty of SituationHub is that it automatically writes a media statement and a script that can be read to the media in interviews or in news conferences.
Another secret about SituationHub is that each statement proactively answers questions the media will ask before the media can ask the question. This technique eliminates questions, which minimizes a spokesperson’s opportunity to make a mistake or say something foolish.
As a general rule, if a media outlet shows up at your location because of your crisis, you should plan to do an interview using the SituationHub script. If numerous media outlets show up to cover your crisis, then you should plan to call a news conference.
In some cases, publishing your SituationHub statement to the SituationHub website, then sending that link to the media, will satisfy the media’s need to know.
Many decisions like this should be predetermined and formalized in a crisis communications plan and discussed in a media training class. You can learn more about crisis communications plans and media training at https://situationhub.com/situationhub-training/
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