What is a preamble sentence? Why are they importaint?

The first sentence in every SituationHub statement is called a preamble.

The sentence is strategically designed and created to:

• State the company’s operational goals
• Acknowledge the company’s current difficulty in meeting those goals
• Provide context to the event so you are not “taken out of context
• Convey empathy as needed
• Build a statement that can be repeated to re-emphasize context in a media interview

Each type of event in SituationHub has a unique preamble customized for the nature of the event and the type of company experiencing the event.

Watch this video to learn more.