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Enjoy the replay of the SituationHub Master Class #3 for
Rural Electric Cooperatives
Complete the form below to access the recording and slides.
Each Master Class is held on the first Thursday of each month at 1 p.m. Central Time
2020 Crisis Communications Struggles & Success Stories – Plus 2021 Strategies for Success
A free Master Class with crisis communications expert Gerard Braud.
This class has some great insights.
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- In a year where every rural electric cooperative has struggled to hold an annual meeting, Loyd Rice of SEMO Electric Cooperative explains how their creativity produced results beyond their wildest dreams.
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- In an industry where mother nature is a perpetual creator of crisis events, Sam Taggart of Poudre Valley Rural Electric Association offers candid observations about the crisis communications tools he had and the tools he wished he had as wildfires burned through Poudre Valley for three months.
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- Just as solar energy is becoming more popular, Valley Electric Association in Nevada was hit with an unexpected crisis. Mark Stallons and Amy Carlson discuss the challenges they face with angry members, as they are also trying to rebuild trust following years of controversies at the executive and board level.
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- What would you do if an activist group published your CEO’s salary? Tom Ruth and Nolan Numrich of Western Cooperative Electric discuss their crisis communications strategies, plus how and why they made the decisions they made.
- Then, Crisis Communications Expert Gerard Braud of Braud Communications gives you a 5-Step process to help you plan for 2021, including why you should “Sprint” through the crisis communications process, rather than letting it drag on. You can learn more about his Sprint here.
About your moderator
- Gerard Braud, CSP, Fellow IEC has helped organizations on five continents with their crisis communications strategies.
- Having grown up in the farm fields of rural Louisiana, Braud has a special passion for working with Rural Electric Cooperatives.
- Braud’s first career was as a television journalist, with reports seen on CNN, NBC, CBS, the BBC, and The Weather Channel.
- Since 1994 his passion has been helping companies preserve their revenue, reputation, and brand through effective planning for a crisis and execution during a crisis.