Will the media perceive that a SituationHub statement is a canned statement?

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Media love SituationHub statements because they give them exactly what they want.

The media want to know who, what, when, where, why, and how. The media don’t want doublespeak, jargon, and corporate bulls*it. Most “original” news releases from PR teams try to bury the facts.

There are no buried facts with SituationHub. There is no “buried lead.”

At SituationHub, each statement is unique to the event at hand, giving the media exactly what they want.

In many cases, the media will take a SituationHub statement and copy and paste it directly to the media’s own website.

How do the media respond to SituationHub news releases?

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Response from media to SituationHub-generated statements has been outstanding.

In many cases, media copy and paste the statement directly to their websites.

Why do the media love our statements?

Because each one reads like a news story and not like a public relations press release filled with corporate jargon, double-speak, and BS.

Media want to know facts and they want them fast. At SituationHub, our motto is, “Fast, Factual & No Fluff.”

Our statements are filled with facts, short on prose, and void of bulls*it.

Our founder was a TV news reporter for 15 years, so every SituationHub statement reads just like the scripts he wrote for TV news.

Our statements are fact-based. Our statements convey empathy when needed. Our statements avoid speculation.

Plus, if you need to read your statement to the media, you can trust that the script is conversation and written for the spoken word, rather than being written as a read-only document.

Do I need to write one statement for the media and another statement for employees?

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With SituationHub, one statement is designed to serve all audiences. This includes both media and employees. That same statement can be shared with customers, your community, and any other stakeholders.

Many executives wrongly believe that they can share confidential information in an employee statement, expecting that those secrets will not reach the media.

Experience tells us an unhappy employee will always leak a confidential memo to the media.

Hence — one statement serves all audiences.

Am I required to do media interviews or call a news conference?

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The decision to do a media interview or to call a news conference depends upon the severity of the event, the visibility of your event, and the number of people affected by your event.

The beauty of SituationHub is that it automatically writes a media statement and a script that can be read to the media in interviews or in news conferences.

Another secret about SituationHub is that each statement proactively answers questions the media will ask before the media can ask the question. This technique eliminates questions, which minimizes a spokesperson’s opportunity to make a mistake or say something foolish.

As a general rule, if a media outlet shows up at your location because of your crisis, you should plan to do an interview using the SituationHub script. If numerous media outlets show up to cover your crisis, then you should plan to call a news conference.

In some cases, publishing your SituationHub statement to the SituationHub website, then sending that link to the media, will satisfy the media’s need to know.

Many decisions like this should be predetermined and formalized in a crisis communications plan and discussed in a media training class. You can learn more about crisis communications plans and media training at https://situationhub.com/situationhub-training/

Do I need to notify the media if I have a crisis situation?

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There is no definitive rule as to whether you must or should notify the media when you have a crisis.

There are several factors that you should consider:

First, consider whether your crisis is known to the public or if knowledge is still held internally. A fire or explosion is clearly known to the public and therefore you would want to issue a media statement within the first 15 minutes of the event and another statement before the end of the first hour. But if your crisis is an internal event, such as an allegation of wrongdoing or executive misbehavior, use your best discretion to determine when you should issue a statement. Best practices indicate you should tell the media and your employees before they learn of the allegations through a third party.

Secondly, if the media will find out about your event through social media, a whistle-blower, or other third-party sources, best practices suggest that you should inform the media and your employees.

Many decisions like this should be predetermined and formalized in a crisis communications plan and discussed in a media training class. You can learn more about crisis communications plans and media training at https://situationhub.com/situationhub-training/

Do I have to pay by credit card?

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Your SituationHub subscription must be paid with a company credit card. You can select to be billed monthly or annually.

Currently, payment by check or bank draft is not available.

Do I pay by the month or by the year?

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A SituationHub subscription can be paid monthly or annually.

All subscriptions are tied to a company credit card. Currently, payment by check or bank draft is not available.

When signing up for SituationHub, the online pay link allows you to select monthly or annual.

What if my company has multiple locations?

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If your company has multiple locations, SituationHub is designed to work on a hub-and-spoke model.

For example, if your home office or headquarters is based in Houston, that location is designated as your “Hub” location. Now, let us suppose you have facilities in California, New York, and Florida.

If an event happens in New York, your team at that location would log into their SituationHub account. They would answer questions about their event. When their statement is completed, the New York user would click the Alert Team button.

Immediately a text message and email would be sent to key decision makers at the New York location (the spoke location) as well as key decision makers at the Houston hub. California and Florida would not get an alert.

When purchasing a subscription, such a company would purchase an Enterprise subscription for their company and three sub-subscriptions for the spoke locations.

If a company only has one location, then they would purchase only a single subscrition.

Details on pricing and subscritions are found at: https://situationhub.com/pricing/

How much does SituationHub cost?

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The price for a SituationHub subscription varies based on the type of business using the software.

Essentially small companies pay a price commensurate with their revenue, number of employees, and number of customers. Likewise, a multi-national corporation with a large number of locations and a large number of employees will pay a subscription price commensurate with their business operations.

For example, SituationHub is used by many rural electric cooperatives. These small electric distribution companies often serve only a single rural county with only 5,000 to 10,000 customers. Their subscription is among our lowest costs. Conversely, a multi-state investor-owned utility with thousands of employees and ten million customers would pay a higher subscription price.

You can review all of our pricing at https://situationhub.com/pricing/

If I am a Good Writer, Why Would I Need or Want SituationHub?

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Many Public Relations professionals take great pride in their writing skills. Some especially love word-smithing a statement or news release during a crisis. So if a person is a good writer, why would they need or want SituationHub?

First, SituationHub writes light-years faster than even the best writer can write. It can generate a holding statement in under three minutes and a more detailed statement in 5 – 10 minutes.

Secondly, SituationHub automates the process of gathering information from remote locations and it automatically writes a fact-based news release as the information is being gathered.

Thirdly, SituationHub’s virtual Situation Room speeds up the proofreading and approval process.

Finally, SituationHub lets you publish your statement to the Internet in one click.

During a crisis, a Public Relations professional has many tasks to accomplish. SituationHub automates 4-5 of the initial tasks, and it does those tasks faster than a human.

Actual use shows that in 3 to 4 minutes, SituationHub can do what corporations and humans often take 3 to 4 hours to do.

Watch this video to learn more.