Will the media perceive that a SituationHub statement is a canned statement?

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Media love SituationHub statements because they give them exactly what they want.

The media want to know who, what, when, where, why, and how. The media don’t want doublespeak, jargon, and corporate bulls*it. Most “original” news releases from PR teams try to bury the facts.

There are no buried facts with SituationHub. There is no “buried lead.”

At SituationHub, each statement is unique to the event at hand, giving the media exactly what they want.

In many cases, the media will take a SituationHub statement and copy and paste it directly to the media’s own website.

How do the media respond to SituationHub news releases?

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Response from media to SituationHub-generated statements has been outstanding.

In many cases, media copy and paste the statement directly to their websites.

Why do the media love our statements?

Because each one reads like a news story and not like a public relations press release filled with corporate jargon, double-speak, and BS.

Media want to know facts and they want them fast. At SituationHub, our motto is, “Fast, Factual & No Fluff.”

Our statements are filled with facts, short on prose, and void of bulls*it.

Our founder was a TV news reporter for 15 years, so every SituationHub statement reads just like the scripts he wrote for TV news.

Our statements are fact-based. Our statements convey empathy when needed. Our statements avoid speculation.

Plus, if you need to read your statement to the media, you can trust that the script is conversation and written for the spoken word, rather than being written as a read-only document.

Do I need to write one statement for the media and another statement for employees?

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With SituationHub, one statement is designed to serve all audiences. This includes both media and employees. That same statement can be shared with customers, your community, and any other stakeholders.

Many executives wrongly believe that they can share confidential information in an employee statement, expecting that those secrets will not reach the media.

Experience tells us an unhappy employee will always leak a confidential memo to the media.

Hence — one statement serves all audiences.

Am I required to do media interviews or call a news conference?

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The decision to do a media interview or to call a news conference depends upon the severity of the event, the visibility of your event, and the number of people affected by your event.

The beauty of SituationHub is that it automatically writes a media statement and a script that can be read to the media in interviews or in news conferences.

Another secret about SituationHub is that each statement proactively answers questions the media will ask before the media can ask the question. This technique eliminates questions, which minimizes a spokesperson’s opportunity to make a mistake or say something foolish.

As a general rule, if a media outlet shows up at your location because of your crisis, you should plan to do an interview using the SituationHub script. If numerous media outlets show up to cover your crisis, then you should plan to call a news conference.

In some cases, publishing your SituationHub statement to the SituationHub website, then sending that link to the media, will satisfy the media’s need to know.

Many decisions like this should be predetermined and formalized in a crisis communications plan and discussed in a media training class. You can learn more about crisis communications plans and media training at https://situationhub.com/situationhub-training/

Do I need to notify the media if I have a crisis situation?

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There is no definitive rule as to whether you must or should notify the media when you have a crisis.

There are several factors that you should consider:

First, consider whether your crisis is known to the public or if knowledge is still held internally. A fire or explosion is clearly known to the public and therefore you would want to issue a media statement within the first 15 minutes of the event and another statement before the end of the first hour. But if your crisis is an internal event, such as an allegation of wrongdoing or executive misbehavior, use your best discretion to determine when you should issue a statement. Best practices indicate you should tell the media and your employees before they learn of the allegations through a third party.

Secondly, if the media will find out about your event through social media, a whistle-blower, or other third-party sources, best practices suggest that you should inform the media and your employees.

Many decisions like this should be predetermined and formalized in a crisis communications plan and discussed in a media training class. You can learn more about crisis communications plans and media training at https://situationhub.com/situationhub-training/