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Enjoy the replay of the SituationHub Master Class #2 for
Rural Electric Cooperatives
Complete the form below to access the recording and slides.
Each Master Class is held on the first Thursday of each month at 1 p.m. Central Time
The General Manager and the Crisis Communications Team
A free Master Class with crisis communications expert Gerard Braud.
Special Guests
- Ron Barnes, CEO Coast Electric
- Melissa Russo, V.P. Marketing & PR
You’ll learn:
- What does a GM expect from the communications team?
- What do communicators expect from the GM?
- Micromanagement vs. autonomy
- Why do some GMs value communications and others don’t?
- Pro-active planning vs. reactive chaos
- Strategies for managing member expectations
Details
- Register to receive your replay link and handouts.
- Ideal for General Managers, Member Service Teams, Cooperative Communicators
About your presenter
- Gerard Braud, CSP, Fellow IEC has helped organizations on five continents with their crisis communications strategies.
- Having grown up in the farm fields of rural Louisiana, Braud has a special passion for working with Rural Electric Cooperatives.
- Braud’s first career was as a television journalist, with reports seen on CNN, NBC, CBS, the BBC, and The Weather Channel.
- Since 1994 his passion has been helping companies preserve their revenue, reputation, and brand through effective planning for a crisis and execution during a crisis.
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