Should you use Facebook for crisis communications? That is the primary question we ask and discuss in this Master Class.
In this Master Class, we ruffle some feathers and have a frank… I mean REALLY frank conversation about using Facebook for crisis communications. You’ll be surprised by what you hear and learn.
We have two special guests:
The first is Jay Baer CSP. CPAE- A content marketing expert, best-selling author, and Hall of Fame Speaker who really understands the algorithms of Facebook.
Our Second guest is Katie Kothmann Haby, CCC, the Member Relations and Communications Supervisor at Medina Electric Cooperative. Katie was in “the big freeze” and her electric company was forced to shut off power to thousands of homes by ERCOT in Texas. Would you like to see what ugly looks like on Facebook during a crisis? Check out the Medina Facebook page, read the ugly comments, then study the profiles of the people who are making those comments.
Our Master Class leader is Crisis Communications Expert Gerard Braud, CSP, Fellow IEC, who in the early days of Facebook warned of the pitfalls of Facebook during a crisis. When most PR people were saying “Facebook provides transparency,” Braud was preaching that your website is “the most transparent” place to communicate in a crisis.
And as a follow-up assignment, make sure you watch the Netflix show, The Social Dilemma. Key elements of this program will play into our discussion.
As a bonus, schedule a confidential call to privately discuss your social media and crisis communications challenges by using this link https://calendly.com/braud/15min
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About your moderator
Gerard Braud, CSP, Fellow IEC has helped organizations on five continents with their crisis communications strategies.
Having grown up in the farm fields of rural Louisiana, Braud has a special passion for working with Rural Electric Cooperatives.
Braud’s first career was as a television journalist, with reports seen on CNN, NBC, CBS, the BBC, and The Weather Channel.
Since 1994 his passion has been helping companies preserve their revenue, reputation, and brand through effective planning for a crisis and execution during a crisis.