The year is almost over, and you may be asking yourself, what have I learned? What would I do differently? Have I prepared my organization for effective crisis communications?
Sure, it’s the busiest time of year. Thankfully, as you are wrapping presents, making Christmas cookies, and trimming the tree, you can pop in your Airpods and learn on the go. Although we hosted many crisis communications Master Classes this year, here are just three you can mark off your bucket list and not feel overwhelmed by the task or what you learned. Consider it our gift to you.
Crisis Communications Master Class: Change the Way You Write
The world has changed and so must you.
The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret?
You’ll learn 10 reasons why you should change how you write a crisis communications statement.
Crisis Communications Master Class – The Crisis Communications Golden Hour
Minutes and seconds count in a crisis. Preparation is the key to fast crisis response. We dig deeper into the need for speed in your crisis communications and explore the tools you need to effectively communicate.
- How to organize communications so that crucial information gets out fast
- Why some messages work better than others
- How to choose the right words
- Skills to be an effective spokesperson
- What you need to know about special populations or other unique factors in your audience
Facebook Crisis Communication Lessons
The Facebook crisis communications lessons are many. The explosive interview on 60 Minutes and the testimony before Congress from whistleblower Frances Haugen confirms and reinforces the crisis communication lessons we discussed in the SituationHub Master Class that originally aired live on March 11, 2021. The Master Class is called The Social Media Conundrum. You’ll want to watch that program, in which we zeroed in on why Facebook’s algorithms are built against you in a crisis.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”