Specialized Media Training
Ensure you are never taken out of context, never misquoted, and never caught off guard by a trick question. Our media training teaches you to effectively conduct media interviews using the script written by your SituationHub® app.
- No memorizing key messages
- No mind-mapping
- No mistakes
When you use the SituationHub® script:
- The script anticipates what you will be asked.
- You’ll proactively answer questions before they are asked.
- The media get exactly what they need – Who, what, when, where, why, and how?
- SituationHub® protects you from questions that call for speculation.
We offer both in-person and virtual training.
On-Site Training
Our trainer comes to your office to conduct training on-site.
Classes start at 9 a.m. and end around 4 p.m.
Most companies aim to train 4 to 6 people in a one-day session.
Before the training each participant will:
- Pick a scenario in the SituationHub® app
- Execute the scenario
- Produce a script in the SituationHub® app
The day will consist of:
- Discussions about today’s media
- Lecture on best practices
- Two rounds of on-camera role-playing
- Group and individual evaluations
- Closing discussion about best practices
Virtual Training
Using Zoom, we will conduct a full and thorough training.
Classes run from 9 a.m. to 5 p.m.
Virtual Media Training is limited to no more than 4 people in a single day.
Before the training each participant will:
- Pick a scenario in the SituationHub® app
- Execute the scenario
- Produce a script in the SituationHub® app
The day will consist of:
- Group discussion 9 a.m. – 11 a.m.
- Group lecture about the media
- Individual 75-minute private role-playing
- Individual evaluations
- Closing discussion at the end of the day
SituationHub® Is a Game-Changer for Great Companies Like These
“SituationHub is brilliantly fast. It shaves hours off of our crisis communications process.”
“SituationHub is an asset for organizations that need assistance constructing and delivering internal and external communication.”
“I hope we never have a reason to use Situation Hub. But on our worst imagined day, it will be the best possible communication tool.”
“This is a great resource for preparing a quick response to a crisis situation. It’s very responsive and provides a step-by-step process to provide the immediate communication required in a crisis.”
