This author has not written his bio yet.
But we are proud to say that Gerard Braud contributed 23 entries already.
Responsible Distribution Code VII is a hallmark standard of the Alliance for Chemical Distribution (ACD). Code VII requires a chemical distributor to be ready to talk to the media and other key stakeholders as a crisis situation unfolds. At the 2023 ChemEdge Conference Responsible Distribution Workshop in The Woodlands, TX, I’ll do a deep […]
“Safety is our top priority” is the most overused cliché in crisis communications and public relations. What concerns me is that many corporate leaders believe their past safety record makes them immune to a crisis. Hence, they fail to invest time and money in the crisis communications plans and tools they need. Just because it […]
In this crisis communications podcast, CEO of the Independent Lubricant Manufacturers Association Holly Alfano interviews me about the often overlooked piece of running a business: crisis communications and preparation. How is a crisis defined? Ask, “Will this event affect our company’s revenue, reputation, and brand?” Stop thinking of only situations such as a fire, a pandemic, or […]
The year is almost over, and you may be asking yourself, what have I learned? What would I do differently? Have I prepared my organization for effective crisis communications? Sure, it’s the busiest time of year. Thankfully, as you are wrapping presents, making Christmas cookies, and trimming the tree, you can pop in your Airpods […]
The world has changed and so must you. The world doesn’t have time to read what you wrote. Yet, you need the world to comprehend your message. So, what’s the secret? If you missed last week’s crisis communications master class use this link to access the replay. You’ll learn 10 reasons why you should change how […]